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The rules, in plain english.

Short enough to actually read. They bind brands as well as creators, and the last two sections tell you exactly what the deadlines are and what happens if someone breaks one.

If you make content

Four rules. The second is the only one we check for on every video, and it is the one worth reading twice.

Post honest content

Say true things about the product. No invented results, no claims the brief did not give you, and no presenting yourself as a customer you are not.

Tag paid partnerships using the destination platform’s own disclosure control. In most places we operate that is the law, not a preference.

Earn your views

No bought views, likes or follows. No bots, click farms or engagement pods.

Views are collected daily from the live post and checked for injection patterns, so purchased engagement shows up in the data — and what the check finds is put in front of the brand paying you, in plain words, before they release the money. It does not stop the payment by itself; a person decides that, through the enforcement steps below. What it reliably costs you is the brand’s trust and the repeat work that comes with it.

Be yourself

Your own accounts, your own work in your portfolio, your real name and location.

No shared or resold accounts, and no AI-generated avatar standing in for you.

Keep the deal here

Do not move payment off everydayugc, and do not take a brand you met here off-platform for the same work.

This protects you more than it protects us. Off-platform there is no escrow holding your fee, no verified-view record to point at, and no route to appeal if you are not paid. Contact details shared in chat are moderated for the same reason.

If you hire creators

Rules that bind one side only are not rules. These are enforced the same way, with the same consequences.

Pay the agreed rate

The terms snapshot when you hire. They cannot be revised down afterwards, and approved work gets paid.

No unpaid work

No test videos, no auditions, and nothing beyond the brief without agreeing new terms first.

Answer your applicants

Accept or decline. Leaving people waiting indefinitely is the most common complaint creators have about this industry, and we treat it as a breach.

Keep briefs legal

Your product has to be legal and safe where it ships, and you are responsible for any claim you ask a creator to make about it.

The numbers

The deadlines and limits that decide real cases. There is no other version of these in smaller print.
7 daysA brand has this long to review a deliverableAfter that it counts as accepted, and it pays.
30 daysHow long approved content is expected to stay upSet per campaign and shown in the brief before you accept it.
30 daysThe longest a refusal you have contested can sitAny other hold comes with a stated reason and a person reviewing it.
18+Minimum age to use everydayugcNo exceptions.

If a rule gets broken

In this order, and never further than the problem warrants. You can appeal at any step and a person reads it.
  1. A warning

    You hear what the problem is in plain terms, and which rule it relates to. Most things stop here.

  2. Payment withheld

    Only on the specific work affected. Anything else you have in flight is untouched, and the reason is written down.

  3. Suspension

    You cannot apply or post while it is reviewed. Money already earned on clean work is still paid out.

  4. Removal

    For fraud, repeated breaches, or anything illegal.

Seen something that breaks these?

Tell us. Reports go to a person rather than a queue that never empties, and you get told what happened to yours.