Stop guessing
what to film.
Somewhere in your category a video format is quietly working right now. We find it, break down why it holds attention, and write the shot-by-shot brief — then a few hundred everyday creators reproduce it with your product in it.
Format in,
volume out
Detect
We watch your category and flag formats gaining traction before they saturate.
Analyse
Hook, pacing, framing, on-screen text, payoff beat — broken down into why it holds attention.
Brief
Turned into a shot-by-shot script a first-time creator can actually follow.
Make
Matched creators film it. One format across 80 people is 80 legitimately different ads.
Measure
Verified performance feeds back into detection, tuned to your product rather than the category average.
Why reproduction
beats originality
Formats travel, ideas don't
A structure that works for a water bottle usually works for a serum. The format is the transferable asset — the product is a variable you swap in.
Timing is the whole edge
A format has a window. Get in early and you ride it; get in late and you are the fortieth brand doing the joke.
Variance needs bodies
One format shot by 80 different people gives you a creative testing pool no agency can produce at the same cost.
Format questions
Trend reports tell you a sound is popular. This identifies the structural reason a specific video held attention past three seconds, writes the brief that reproduces it, then puts it in front of creators who will shoot it this week. The difference is that something gets made at the end.
Yes — teardowns and briefs are available standalone if you have your own creator supply or an in-house team. Most brands start there and add production once they see the briefs are genuinely shootable.
Varies by category, but assume weeks not months. That is the argument for volume: putting a format in front of 100 creators in days rather than one creator in three weeks means you are inside the window instead of chasing it.
We reproduce structure, pacing, hook pattern and shot sequence — the mechanics that make a format work. We do not reuse another creator’s footage, voice, likeness or scripted lines verbatim, and we do not imitate an identifiable individual. Licensed audio only. IP and platform rules vary by market, so run any programme past your counsel.
Show us your
category.
Tell us the product and we'll come to the call with formats currently working in it — and what they'd cost to reproduce at volume.