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Viral isn’t luck.It’s a format.

We take apart the videos winning in your category. Then a hundred creators film the format with your product.

Get a free teardownSee six formats

Why this video holds attention

  1. 0:00A question on screenPeople stop to hear the answer.
  2. 0:01The product in use, first secondNo intro, no logo shot.
  3. 0:03Close to the lensThe detail does the selling.
  4. 0:05The result, face to cameraThe ending earns the watch.

One format. A hundred creators.

A hundred different people means a hundred chances at the one that takes off.

1creator filming

Then the budget goes behind the winners.

Six formats, taken apart

The kind of teardown you get for your category, before anyone films.

Unboxing

Curiosity keeps people watching until the box is open.

How to shoot it

  1. 0–2sBox on screen and one line about what’s inside.
  2. 2–5sA slow open, the product hidden until the last second.
  3. 5–7sFirst reaction, then the product in use.

Works forBeautyGadgetsFashionGifts

We do both halves.

Trend tools

  • Supported: Knows what’s working
  • Not supported: Makes the videos

Creator marketplaces

  • Not supported: Knows what’s working
  • Supported: Makes the videos

everydayugc

  • Supported: Knows what’s working
  • Supported: Makes the videos

We reproduce structure, never someone else’s footage, face or words. Licensed audio only.

Format questions

Is this just trend-spotting with extra steps?

Trend reports tell you a sound is popular. This identifies the structural reason a specific video held attention past three seconds, writes the brief that reproduces it, then puts it in front of creators who will shoot it this week. The difference is that something gets made at the end.

Can we buy the format analysis without the creators?

Yes. Teardowns and briefs are available standalone if you have your own creator supply or an in-house team. Most brands start there and add production once they see the briefs are genuinely shootable.

How fast does a format go stale?

Varies by category, but assume weeks, not months. That’s the argument for volume: putting a format in front of 100 creators in days rather than one creator in three weeks means you’re inside the window instead of chasing it.

Where do you draw the line on copying?

We reproduce structure, pacing, hook pattern and shot sequence, the mechanics that make a format work. We don’t reuse another creator’s footage, voice, likeness or scripted lines verbatim, and we don’t imitate an identifiable individual. Licensed audio only. IP and platform rules vary by market, so run any programme past your counsel.

Show us your category.

We’ll come to the call with the formats winning in your category right now, and what a hundred videos would cost.

Get a free teardownBrowse creators