Facebook UGC Creator Jobs
Film short videos for the Facebook feed and Reels. Many Facebook UGC jobs also use the same video on TikTok, Instagram and YouTube, so one shoot can go a long way. Browse the briefs below and apply today.
1 briefs Examples. Live briefs open once you join.
$90a video
Flat fee
UGC creator (beginner friendly) — home goods
TikTokInstagramYouTubeFacebookHome Goods Brand · UGC ads
- 1
ApplyWith a free profile
- 2
FilmOn your phone
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Get paidOn verified views
Why Brands Want UGC on Facebook
Facebook is one of the biggest places people discover and shop for products, so brands need a steady flow of fresh videos for it. Real people talking about products they use feel more trustworthy than polished brand videos, and that’s exactly what Facebook UGC jobs ask for.
How Facebook UGC Works
Facebook UGC creator jobs work a little differently from TikTok-only gigs. Here’s what to expect.
Usually an Add-On Placement
Most Facebook briefs are part of a bigger package. The same video also goes on TikTok, Instagram and YouTube. You film once and the brand shares it everywhere.Posted by the Brand
Facebook UGC is usually posted by the brand from its own page, often with ad spend behind it. You just send the files, which is why usage rights matter.Spell It Out
Facebook viewers like things explained clearly. Say the benefit plainly and show the product working instead of following a trend.Film Once, Size for All
Film a clean 9:16 vertical video with the action in the center. It crops to 4:5 for the Facebook feed and works for Reels, so one shoot covers every placement.
How to Stand Out on Facebook Briefs
Brands look through a lot of videos. Here’s what helps yours get picked.
- Show the product working.A quick demo is more convincing than any description, so let viewers see the result for themselves.
- Say the main benefit early.Tell viewers what the product does for them in the first few seconds, so they know why to keep watching.
- Add captions.Many people scroll with the sound off, so on-screen text helps your message land.
Frequently Asked Questions
How much do Facebook UGC jobs pay?
Pay is set per brief and shown before you apply. Most flat-rate UGC briefs pay around $100 per video, and the UGC average is about $150 per video. Facebook itself doesn’t raise the rate, but usage rights do. Videos the brand can boost with ad spend usually pay more.
How is Facebook UGC different from TikTok UGC?
The filming is mostly the same. Facebook briefs usually want a clear explanation and the product shown working, while TikTok leans more on trends. Facebook UGC is also more often boosted by the brand, while TikTok briefs are more often regular posts.
What size should Facebook UGC videos be?
Film vertical 9:16 with the key action in the center of the frame. That crops cleanly to 4:5 for the Facebook feed and stays 9:16 for Reels, so one shoot covers both. Keep faces and captions away from the very top and bottom of the frame, where buttons and text sit.
Do I need followers on Facebook to get UGC jobs?
No. Brands post the video from their own page, so most briefs have no follower requirement. The exception is a partnership post that runs from your own profile, which needs a professional-mode account. The brief will say if that’s the case.
What’s the difference between Facebook UGC and making money on Facebook?
They’re two different things. Facebook UGC means a brand pays you a flat fee to film a video they post. “Making money on Facebook” usually means Meta paying you for views through its own program, which is invite-only and based on your own posts. This page is the first kind: paid brand briefs.
Do I have to say my Facebook video is sponsored?
Yes, whenever it goes out on your own account. The FTC applies the same disclosure rules on every platform and says to add your own clear disclosure even when the brand uses Meta’s “Paid partnership” label. If the brand posts the video from its own account, the brand handles that.