Instagram UGC Creator Jobs
Film eye-catching Reels for brands you already follow and love. Instagram UGC jobs are a great fit if you have an eye for good light, style and clean visuals. Most of these briefs don’t need followers. Browse the briefs below and apply today.
7 briefs Examples. Live briefs open once you join.
$600+ $3 per 1K views
≈ $750 at 50K
Brand ambassador — activewear, six-week deal
TikTokInstagramActivewear Brand · Brand Ambassador
$9per 1K views
≈ $450 at 50K
Influencer partnership — travel booking app
InstagramYouTubeTravel Booking App · Influencer
$340a video
Flat fee
Actor — short-form skits for a denim label
TikTokInstagramFashion Label · Acting
$120+ $4 per 1K views
≈ $320 at 50K
TikTok UGC creator — productivity app
TikTokInstagramSaaS Company · High-volume UGC
$250a video
Flat fee
Instagram Reels UGC creator — skincare
InstagramSkincare Brand · UGC ads
$90a video
Flat fee
UGC creator (beginner friendly) — home goods
TikTokInstagramYouTubeFacebookHome Goods Brand · UGC ads
$45plus the treats
Flat fee
Product seeding — dog treat launch
TikTokInstagramPet Food Brand · Product Seeding
- 1
ApplyWith a free profile
- 2
FilmOn your phone
- 3
Get paidOn verified views
Why Instagram Brands Love Real Creators
Instagram is where people go to find new products, styles and ideas, so brands need a steady flow of fresh, good-looking videos. Real creators show how a product looks and works in everyday life, which a polished brand photo can’t do. That’s why so many beauty, fashion, food and tech brands post Instagram UGC creator jobs.
How Instagram UGC Is Different From TikTok
Filming is mostly the same, but Instagram UGC gigs want a slightly cleaner look and come in two formats.
Reels
This is the main format, filmed vertical (9:16) and usually 15 to 60 seconds long. Most Instagram briefs ask for Reels.In-Feed
Squarer framing (4:5 or 1:1) for the grid. It’s less common than Reels, but some briefs want a cleaner in-feed video alongside the Reel.A Cleaner Look
Instagram looks more polished than TikTok. Good light and a tidy background matter a little more here, even when you’re just talking to camera.Film Once, Size for Both
Film a clean 9:16 video with the main action in the center. It crops to 4:5 or 1:1 for the feed, so one shoot covers Reels and in-feed.
How to Stand Out on Instagram Briefs
Brands watch a lot of Reels, and the ones they approve tend to get a few things right.
- Lead with a clean hook.The first second decides if people keep watching, so open with the problem or the result. A bright, tidy first frame matters more on Instagram than on TikTok.
- Match the brand’s look.Instagram is very visual, so check the brand’s feed and film something that fits next to it. Videos that match their style get approved faster.
- Show the product up close.Instagram viewers love details, so add a few close-up shots of the texture, the packaging or the product in use.
Frequently Asked Questions
Do you need followers to get Instagram UGC jobs?
No, not for most of them. Brands pay for the footage, not your audience, so delivered briefs have no follower requirement: you send the video and the brand posts or runs it. Followers only matter for jobs that post from your own account, or for Instagram’s own money-making programs, which are a different thing.
What kind of videos do Instagram UGC jobs ask for?
Product demos, get-ready-with-me videos, reviews, unboxings and styled product shots are the most common. The brief tells you the format, the length and what to show.
How is Instagram UGC different from TikTok UGC?
The filming is the same, but the feel is different. Instagram leans more polished and lifestyle, while TikTok is faster and rawer, so a slightly cleaner, better-lit video tends to do better on Reels.
Do I have to say my Instagram video is sponsored?
Yes, whenever it goes out on your own account. The FTC counts both payment and free product as a paid relationship you have to disclose, clearly and in the video itself, not hidden in the caption. If the brand posts the video from its own account, the brand handles that.
How much do Instagram UGC jobs pay?
Pay is set per brief and shown before you apply. Most flat-rate briefs pay around $100 to $200 per video, and across UGC overall the average is about $150 per video. Some briefs pay per 1,000 verified views instead, usually around $1 to $1.50. The platform barely changes the rate, but usage rights do.
What size should Instagram UGC videos be?
Reels are vertical 9:16, usually 15 to 60 seconds. In-feed videos are squarer, 4:5 or 1:1 for the grid. Film a clean 9:16 with the action in the center, and it crops to feed sizes without reshooting. Keep captions and faces away from the very top and bottom, where the app’s buttons sit.
What’s the difference between Instagram UGC and making money on Instagram?
They’re two different things. Instagram UGC means a brand pays you a flat fee or CPM to make a video they use. “Making money on Instagram” usually means Meta or your own followers paying you through bonuses, subscriptions or affiliate links on your own account. This page is the first kind: paid brand briefs.