Tutorial UGC Creator Jobs
Film how-to videos, app walkthroughs and product demos on your phone for brands that need clear explanations, not animated explainers. Clarity matters more than production value. Browse the briefs below and apply today.
3 briefs Examples. Live briefs open once you join.
$400flat
Flat fee
Presenter — consumer audio explainers
YouTubeConsumer Electronics Brand · Presenter
$120+ $4 per 1K views
≈ $320 at 50K
TikTok UGC creator — productivity app
TikTokInstagramSaaS Company · High-volume UGC
$6per 1K views
≈ $300 at 50K
YouTube Shorts UGC creator — fintech
YouTubeFintech App · High-volume UGC
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ApplyWith a free profile
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FilmOn your phone
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Get paidOn verified views
Why Brands Hire Creators to Explain Things
A polished studio ad can make a product look good, but it rarely makes someone understand how it works. Shoppers trust a real person who films the actual steps on a normal phone, because that’s what using it will look like for them. Where a beauty video sells a feeling, a tutorial has to teach - so the screen and your explanation matter more than the lighting, and a clear walkthrough of one feature beats a slick edit that shows ten.
The Kinds of Videos Tutorial Brands Ask For
Most tutorial briefs fall into a few familiar formats, and you’ve probably watched hundreds of them already.
App Walkthroughs
A screen recording of the app doing one job, usually narrated: where you tap, what happens, and what you end up with.Feature Explainers
One feature, explained to camera in plain words. The kind of short video that answers a single “how do I…” question.Step-by-Step Demos
The product in your hands, done in order: setup, the key steps, the result. Common for gadgets, tools, and home products.Problem-and-Solution
The thing that wasn’t working, then the product, then the fix. The format that most often ends up as the hook of an ad.
How to Stand Out on Tutorial Briefs
Brands sort through a lot of tutorial videos, and the ones they approve tend to get a few small things right.
- One idea per video.Pick the smallest thing and explain it properly: a one-line problem, three or four steps, then the result on screen. A clear video about one feature beats a rushed tour of five.
- Make the screen readable.Film vertically, zoom into the part that matters, and keep captions large. For a screen recording, turn on Do Not Disturb first so no notifications pop into frame.
- Use a test account, not your real one.Never record real balances, messages, or personal details, especially for finance and app briefs. Use dummy data and the talking points in the brief.
Frequently Asked Questions
How much do tutorial UGC videos pay?
Pay is set per brief and shown before you apply. Most tutorial and demo briefs pay around $100 to $400 per video, with screen-recorded demos and finance briefs at the top of that range. Across UGC overall, the average is about $150 per video. Paid-ad usage rights are priced on top.
Can I make tutorial UGC without showing my face?
Often, yes. Screen recordings and app walkthroughs are one of the most faceless-friendly formats there is - your voice narrates while the screen does the work. Briefs that can be filmed this way are tagged Faceless. Some feature explainers still want a talking head, and the brief will say so.
What should a tutorial UGC portfolio include?
Two or three short walkthroughs of apps or products you already use, each explaining one feature clearly. Show a clean screen recording with readable captions, or a steady hands-on demo. Brands care that your explanation is easy to follow, not that the footage is cinematic.
Do I have to say my tutorial video is sponsored?
Yes, whenever it goes out on your own account. The FTC requires creators to disclose paid partnerships and free products clearly, in the video itself. On Everyday UGC, “post only” campaigns need the platform’s paid-partnership label before they count as delivered. Videos the brand runs from its own account are the brand’s ads.
Do I need followers to get tutorial UGC jobs?
No. Brands buy the footage and the clear explanation, not your audience, so follower count isn’t a requirement on most briefs. What you need is one or two sample videos that show you can walk through a feature clearly and keep the screen easy to follow.
What’s the difference between a tutorial UGC video and an animated explainer?
A tutorial UGC video is filmed by a real creator on a phone, showing the actual product in use. An animated explainer is produced by a studio or motion designer and costs far more. Briefs here are the creator kind, so you’re hired to record and explain, not to animate.
What can I say about a finance or app product in my video?
Stick to the talking points in the brief and explain how the product works, not what results someone will get. Avoid promising returns, savings, or approval, since those are claims the brand has to control. If a brief gives you a script, follow it - scripted briefs are usually the better-paid ones.